Microsoft has had an easy ride for the last eight years. They’ve not needed to innovate, update, or improve
anything. They’ve sat back and enjoyed almost no competition. At least no real competition until recently.
Last April Microsoft lost a huge chunk of profits. Depending on who you we’re listening to, we’re talking anywhere from 16% to 33%. So what happened? They’ve not had to lift a finger for eight years, and now they had angry shareholders barking about in a wild manner.
In the early 90s a few very important things happened. Home computers started to get cheap. Not cheap like they are today, but affordable enough for the average home. Windows 3.1 came into the picture and easily killed Geoworks. (Don’t remember Geoworks? Damn I feel old now…) But the biggest boost for modern computing was the internet was now in peoples homes like never before. Powerhouses like AOL were making the internet a very friendly place.
Quietly in Finland a Linus Torvalds was building a free kernel for the GNU system built by American hacker Richard Stallman. These two unknowingly would together build the largest and most used free operating system in the world. But this was 1991 and no one was really using it. It was just for hobbyist and hackers.
In 2001 Microsoft released Windows XP. It proved to be a hit for Microsoft. The following years after XPs launch just got better and better. The office world had the perfect tool with Windows and Office, Microsoft’s Word, Excel, and Powerpoint.
However in 2006 Microsoft released Vista to the thundering sound of Killing off XP. This angered the masses. XP was slowly meld into the Desktop OS of choice and Vista was the shiny slow behemoth trying to shove it way into our hearts. Personally I believe this was the last straw. The peoples trust had been trampled for the last time.
As we approach the launch of Windows 7, Microsoft is just now starting to realize that the competition is more than just hobbyist and hackers. Linux is approaching the billion dollar industry. Apple has taken a huge bite out of some of Microsoft’s most profitable markets. And the beloved Office? It’s fallen prey to the power of MediaWiki.
The bottom line is, if Microsoft wants to remain top dog, they should be trying out cool Apple, out stable Linux, and do the one thing they used to do oh so long ago: Innovate.
Picture by Manoj Vasanth











